Resolve undertakes engagements in three areas: marketing, commercial and operational,
providing assistance at both the strategic and tactical level. The following are some
examples of work we have done.

Market sizing

Challenge
For any business, accurate information about market size is crucial for good decision
making. Recently we assisted a start-up entrepreneurial company that needed precise
and reliable information about potential markets for a new technology product. The
information was required to assist market targeting decisions and to support applications
for further funding.

Resolution
The technology product in question has application in a wide range of sectors. Resolve
worked with the client to create a shortlist of the most promising markets. We then
consulted industry experts to confirm that the technology in question would be suitable
for these markets. The next step was to source statistical information to determine the
size of each potential market. Finally, we were able to provide initial guidance on the route
to market in each case.
On the basis of Resolve's work, our client was able to move to the next stage of
implementation, including the securing of significant funding support.